Lots of very good insights like below:
3. Walled Gardens Make Readers Claustrophobic
Publishers are tired of the constraints of walled gardens. Actually to clarify this point – consumers are tired of walled gardens. If you buy a book product you want it to work on all your devices. With the rise of Samsung and other android devices, consumers are become increasingly demanding – it’s no longer an iOS vs. Kindle game. If readers upgrade their ‘phone or tablet then why should they have to buy the same book content again? The prospect of going DRM free still makes many publishers feel like lemmings dropping off the edge of a cliff – but Pottermore statistics are heartening – with piracy falling for Harry Potter e-books, indeed some of the most pirated e-books, by 20% to 25%, after it was taken live according to Charlie Redmayne, Pottermore CEO.