Book publishers are surrounded by hungry new competitors: Amazon, with its steadily growing imprints; authors who publish their own e-books; online start-ups like The Atavist and Byliner.
Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are hunting for revenue by publishing their own version of e-books, either using brand-new content or repurposing material that they may have given away free in the past.
And by making e-books that are usually shorter, cheaper to buy and more quickly produced than the typical book, they are redefining what an e-book is — and who gets to publish it.
On Tuesday, The Huffington Post will release its second e-book, “How We Won,” by Aaron Belkin, the story of the campaign to end the military’s “Don’t ask, don’t tell” policy. It joins e-books recently published by The New Yorker, ABC News, The Boston Globe, Politico and Vanity Fair.
The books occasionally snap up valuable spots on best-seller lists — “Open Secrets,” an e-book published by The New York Times, landed in the No. 19 spot on The Times e-book nonfiction best-seller list in February.
“Surely they’re competing with us,” said Stephen Rubin, the president and publisher of Henry Holt and Company, part of Macmillan. “If I’m doing a book on Rupert Murdoch and four magazines are doing four instant e-books on Rupert Murdoch, then I’m competing with them.”
Definitely a competitor I would not have anticipated!
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1houreveryday reblogged this from bibliofeminista and added:
Interesting updates from the ebook front! Doesn’t necessarily apply...moment, unless...
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