“Lovers of print are simply confusing the plate for the food.”
― Douglas Adams
Downloaded 70 new books to my ereader….I need more!!! :l
One reason publishers are having a difficulty figuring out a business strategy for ebooks is that people are not buying digital books like traditional books. They download them like songs collecting huge chunks of content that will never be read. The act of having access to 70 books at your fingertips is comforting but is more of a fashion accessory than an interaction between publisher and author. These type of transactions are clogging the sales data publishers are pouring over invalidating the voracity of any sort of trend predictions or market share charts. Most data being sited as to the rapid growth of ebooks is tainted with this type of white noise data of buy buttons pushed because of one day sales at $0.99 or free with purchase of ereader transactions.
This need to collect rather than read enabled by digital books is one reason the subscription model for unlimited access is gaining traction. If your download 70 books at $0.99 each your are spending $70 and acquiring years of books to read. Very soon this reader stops purchasing and that sales bubble bursts. If instead they were to spend not $70 for 70 books but $7 a month for access to 7 million books this reader spends $84 a year, year in and year out. Knowledge is light and it stands to reason that access to all books can be sold like a utility such as electricity, water, and internet access.