“Lovers of print are simply confusing the plate for the food.”
― Douglas Adams
The unfortunate reality is that ePub3 is less and less likely to become an adopted format as long as retailers like Amazon, Barnes & Noble, Apple, and Kobo continue to to develop in opposite directions. The tragedy of digital books is it is not the books but the devices that are driving retailers right now.
Online retailers should be paying careful attention to the methodical work of Google and Microsoft though. The rules of the digital distribution pipeline are far from defined. In fact they are still in the early evolutionary stages. One day they may wake up to find in browser readers and instant Bing and Google book search buttons funneling readers to HTML5 cloud based content hosted by the publishers or authors, effectively cutting them out completely. Google’s restructure of PLAY and Microsofts in-book ad patents get largely ignored because of the focus on the traditional old school retailers but both need only change how they place book content on their search listings and apply lessons learned from watching what Amazon does well and learning from what Apple did so poorly to begin to siphon sales away. ~ eP