“Lovers of print are simply confusing the plate for the food.”
― Douglas Adams
Catching Elephant is a theme by Andy Taylor
1,500 users download digital books in the Mexico City Metro daily
The digital book ports offer free fragments of works by Carlos Fuentes and Mario Vargas Llosa, among other authors to commuters.
(Photo: Gerardo Suarez / EL UNIVERSAL)
Users of Mexico City’s Metro Transport System (CTS) daily download 1,500 fragments of novels and other literary works available in digital book port stations on line 3.
September 11th the Secretary of Culture and the Metro STC placed posters in 21 stations, which show a catalog of 50 works by artists such as Carlos Fuentes, José Saramago and Mario Vargas Llosa, among others.
The title Queen of the South by Arturo Perez Reverte and I Called the Tequila by Alma Velasco, are the most downloaded, said Jose Luis Trueba, coordinator of encouraging reading of the Ministry of Culture.
University, Zapata, Northern Division and Guerrero are the stations that recorded more downloads, averaging over a hundred a days.
The fragments of these works (one to two chapters) can be downloaded for free with any smartphone that has a QR code scanning application. Some works are accompanied by audio and video, for a reading with “augmented reality”.
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