“Lovers of print are simply confusing the plate for the food.”
― Douglas Adams
Amazon’s EPIX and NBC Universal deals further their move to become a dominant entertainment broadcast channel and shows up device centric players like Apple, browser players like Google, and most of all cable providers who have to figure out how to stay in the content game.
There is no more difference between digital music, video or books. Everything is now just screen content. More an more young households are eshewing cable TV and relying on Hulu, Netflix and other streaming options. As content providers get better at making their content discoverable our need for a Google to make sense and find it diminishes, our demand on search engines are becoming much less stringent. The things we want are simply becoming much easier to find. If Amazon can make Silk work like Chrome they may just win.