“Lovers of print are simply confusing the plate for the food.”
― Douglas Adams
Catching Elephant is a theme by Andy Taylor
The challenge for ebook designers and developers is to think less about “layout” and more about “choreography.”
Text can be fluid and responsive — it can reshuffle itself due to display size, orientation, or user interaction. Our job is not to dictate where words on a virtual page must be, but instead to guide them to where they should be. It is not enough to overload a digital page with clickable doo-dads, overlays, and animation: all the elements must move together in concert and, above all, not impair the basic reading experience or enjoyment of the work. This implies a close relationship between an author, a visual artist and a developer — all three must work together to create compelling, adaptive, interactive texts.
Liza Daly, Owner, Threepress Publishing, to Jenn Webb of O’Reilly Radar. At its best, digital design is choreography. (via futurejournalismproject)
(Source: futurejournalismproject)
The challenge for ebook designers and developers is to think less about “layout” and more about “choreography.”
Text can be fluid and responsive — it can reshuffle itself due to display size, orientation, or user interaction. Our job is not to dictate where words on a virtual page must be, but instead to guide them to where they should be. It is not enough to overload a digital page with clickable doo-dads, overlays, and animation: all the elements must move together in concert and, above all, not impair the basic reading experience or enjoyment of the work. This implies a close relationship between an author, a visual artist and a developer — all three must work together to create compelling, adaptive, interactive texts.
Liza Daly, Owner, Threepress Publishing, to Jenn Webb of O’Reilly Radar. At its best, digital design is choreography. (via futurejournalismproject)
