Americans read books only about 5 hours and 42 minutes a week.
Compare that to India (10 and a half hours), are Thailand (9 hours, 24 minutes), China (8 hours), the Philippines (7 hours, 36 minutes), Egypt (7 and a half hours) and the Czech Republic (7 hours, 24 minutes).
Why is this important? India has 89 million English-speaking people, a segment size much larger than in England that reads twice as much as the US.
What are you doing to build your digital distribution network to a global audience?